GAP bets on social engagement with their digital catalog

Branded content is one of the big consumer fashion marketing trends. It’s a cost effective, long-term online marketing strategy to connect with customers online. GAP and the agancy AKQA bet on social engagement by collaborating with fashion bloggers to develop the new digital GAP catalog.

The bloggers got to use key pieces from Gap to create their look. The catalog Styld.by showcases the a picture of the outfit, a short description and buttons to share it via Facebook, Twitter, Tumblr, StumbleUpon and Pinterest. The looks on Styld.by will be updated throughout the season, to ensure a permanent stream of inspiration for visitors.

Adidas is getting fast 2012

Adidas is still “All In” and starts is new campaign for their men’s training SS12 collection by gathering top athletes togehter training for success. It’s about get faster, stronger and better . Leo Messi, David Beckham, David Villa, Derrick Rose, Dwight Howard, Kaka, Nani, and Andy Murray will showcase the  latest training-specific footwear and apparel from adidas.

Aside from their their apparel adidas uses the campaign to promote their miCoach products. The idea of miCoach is to help athletes reach their training goals. The system offers a range of tools included heart rate monitors, speed and distance sensors, mobile applicationsas well as training plans and guidance for various sport disciplines.

Following the worldwide upcoming trend of cross-fit training the campaign sets its focus on the boxing inspired training . The concept is based on the story of two people, athlete and trainer, coming together to push each other to new limits.

In the first spot Football star David Villa collaborates with boxer Alexis Vastine to create a work-out.

Nike Found – great utilize of Tumblr

While searching through my Tumblr Dashboard (RcknRll.com) I came across  Nike Found.  Nike campiagns usually illustrate athletes and people working out but the Nike Found Tumblr shows an entirely different side to the iconic sportswear company. By collecting and presenting tumblr pictures of regular girls wearing Nike, Nike Found did a great job by using the consumer to document it’s facets. You will come across all kind styling inspiration from girls around the world wearing the usual workout gear in unique, fashionable ways.

The creator of  Nike Found is Amanda Needham an international stylist, uses the Tumblr to showcase Nike’s evolving and diverse culture.

In addition Nike showcases the pictures on Facebook and  its website where is let you shop your favourite items.

For me Nike Found is a great move from Nike utilizing tumblr to connect with their fans all over the world and showing one more time that succesful brands are more then just a brand they are a lifestyle.

McDonald’s remodeling its restaurants globally

After McDonald’s redesigned the interiors  and exteriors of most restaurants  in germany to reposition itself as a bastion of environmental friendliness it’s now planning a big redesign of its restaurants worldwide.

McDonalds, Köln – Germany

The global renovation and rebuilding project is expected to boost sales, traffic and brand perception. McDonald’s plans to open 1,300 restaurants and remodel 2,400 restaurants. By the end of 2012, the chain will have completed interior renovations on about half of its 33,000 restaurants worldwide.

In the US, a single yellow arch outside is being replaced the bright red, double mansard roofs of the chain restaurants. The new McDonald’s restaurants will look more rich and stylish and is intended to gain broader acceptance for top-tier items already on the menu, like smoothies and Angus burgers, and better compete with the fast-casual industry.

McDonald’s in Palmetto, Fla.

“Porn is moving to .XXX” Advertising Campaign by M&C Saatchi

You may have heard that porn sites now can use the ending .xxx for their URL. And  I was told  many porn sites actually are moving their sites to a new address…

Advertising agency M&C Saatchi has now produced a playful and fun print advertising campaign for the new domains, entitled ‘Porn is moving to .XXX’.

Agency – M&C Saatchi
Art Director – Dan McCormack
Copy Writer – Luke Boggins
Photographer – Sean de Sparengo

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Stihl Box: The gardener

Commercial by Ad Agency: Publicis Conseil, France

Sofia Vergara & David Beckham for Diet Pepsi

Earlier this year Sofia Vergara showed up in a Pepsi print ad for the brands Diet Pepsi Skinny Can, which people hated on for making her unrecognizable.

After the initial ad Pepsi, in which her curvaceousness was no where to be found, the brand decided, to share Vergara’s good with the audience.  The new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family‘s Sofia Vergara and soccer star David Beckham.

Twitter Jeep Puzzle by Leo Burnett

Simple and smart. Leo Burnett Iberia turned Twitter into a giant puzzle in this recent promotion for Jeep.  The agency created more than 371 Twitter profiles in order to include all the puzzles and their pieces. There are 10 main Twitter profiles and each follows 36 profiles. Brilliant idea low coast and huge impact.

Players must first follow JeepPuzzle. From there, users will have to follow of 371 different profiles to unscramble scenic images of landscapes that only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design by  Tweet it with the hashtag #jeeppuzzl.

Nike “Free Yourself”

After the new global “Adidas is all” campaign started this week, NIKE has announced its global rollout of the “Free Yourself” campaign in 32 countries, inspiring athletes of all levels, sports and ages to get fit.  The campaign by  Wieden Kennedy starts with the spot entitled “Nike Better World”. The whole ad is in itself comprised of 100% recycled ads which fall inline with NikeBetterWorld’s commitment to making an impact in society around the world.

“This campaign is about celebrating athletes of all ages in different sports and activities challenging each other to train harder and push their physical limits,” said Davide Grasso, Vice President of Global Brand Marketing for Nike. “Now is the perfect time to put a spotlight on our successful Nike Free product, helping inspire consumers to get stronger and faster by working out.” The also include  print. online and POS actions.

 

In Germany Nike starts with the 30sec NIKE Throwdown spot and  is going to concentrate more on their female target group. The commercial targets young urban woman and will air in channels like Vox, Pro Sieben, Viva and RTL. The band “Apollo Sunshine” provides the  song „Today is the Day” for the spot. Nike will use the campaign to diversify the „Free”-Technology out of there running category  into other sport categories.

 

 

Smart water presents “Jennnifer Aniston’s sex tape.”

The Advertising Agency Zambezi, Los Angeles, USA makes Jennifer Aniston viral. She stars in a new spot for Smart Water that employs all the tropes of viral videos – puppies, dancing babies, a double rainbow and for good measure, Aniston kicking a man in the crotch “Sorry, apparently that’s worth about 100,000 hits,” she tells her victim.

To light up the search Aniston and her team of “Internet boys” decide to call the video “Jen Aniston’s sex tape.”