Simple and smart. Leo Burnett Iberia turned Twitter into a giant puzzle in this recent promotion for Jeep. The agency created more than 371 Twitter profiles in order to include all the puzzles and their pieces. There are 10 main Twitter profiles and each follows 36 profiles. Brilliant idea low coast and huge impact.
Players must first follow JeepPuzzle. From there, users will have to follow of 371 different profiles to unscramble scenic images of landscapes that only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design by Tweet it with the hashtag #jeeppuzzl.
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