Branded content is one of the big consumer fashion marketing trends. It’s a cost effective, long-term online marketing strategy to connect with customers online. GAP and the agancy AKQA bet on social engagement by collaborating with fashion bloggers to develop the new digital GAP catalog.
The bloggers got to use key pieces from Gap to create their look. The catalog Styld.by showcases the a picture of the outfit, a short description and buttons to share it via Facebook, Twitter, Tumblr, StumbleUpon and Pinterest. The looks on Styld.by will be updated throughout the season, to ensure a permanent stream of inspiration for visitors.
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