After the new global “Adidas is all” campaign started this week, NIKE has announced its global rollout of the “Free Yourself” campaign in 32 countries, inspiring athletes of all levels, sports and ages to get fit. The campaign by Wieden Kennedy starts with the spot entitled “Nike Better World”. The whole ad is in itself comprised of 100% recycled ads which fall inline with NikeBetterWorld’s commitment to making an impact in society around the world.
“This campaign is about celebrating athletes of all ages in different sports and activities challenging each other to train harder and push their physical limits,” said Davide Grasso, Vice President of Global Brand Marketing for Nike. “Now is the perfect time to put a spotlight on our successful Nike Free product, helping inspire consumers to get stronger and faster by working out.” The also include print. online and POS actions.
In Germany Nike starts with the 30sec NIKE Throwdown spot and is going to concentrate more on their female target group. The commercial targets young urban woman and will air in channels like Vox, Pro Sieben, Viva and RTL. The band “Apollo Sunshine” provides the song „Today is the Day” for the spot. Nike will use the campaign to diversify the „Free”-Technology out of there running category into other sport categories.
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