While searching through my Tumblr Dashboard (RcknRll.com) I came across Nike Found. Nike campiagns usually illustrate athletes and people working out but the Nike Found Tumblr shows an entirely different side to the iconic sportswear company. By collecting and presenting tumblr pictures of regular girls wearing Nike, Nike Found did a great job by using the consumer to document it’s facets. You will come across all kind styling inspiration from girls around the world wearing the usual workout gear in unique, fashionable ways.
The creator of Nike Found is Amanda Needham an international stylist, uses the Tumblr to showcase Nike’s evolving and diverse culture.
In addition Nike showcases the pictures on Facebook and its website where is let you shop your favourite items.
For me Nike Found is a great move from Nike utilizing tumblr to connect with their fans all over the world and showing one more time that succesful brands are more then just a brand they are a lifestyle.
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I’ve been waiting to see some nike wear with vintage clothing can we please have some of that posted on your site. Thank You