Branded content is one of the big consumer fashion marketing trends. It’s a cost effective, long-term online marketing strategy to connect with customers online. GAP and the agancy AKQA bet on social engagement by collaborating with fashion bloggers to develop the new digital GAP catalog.
The bloggers got to use key pieces from Gap to create their look. The catalog Styld.by showcases the a picture of the outfit, a short description and buttons to share it via Facebook, Twitter, Tumblr, StumbleUpon and Pinterest. The looks on Styld.by will be updated throughout the season, to ensure a permanent stream of inspiration for visitors.
While searching through my Tumblr Dashboard (RcknRll.com) I came across Nike Found. Nike campiagns usually illustrate athletes and people working out but the Nike Found Tumblr shows an entirely different side to the iconic sportswear company. By collecting and presenting tumblr pictures of regular girls wearing Nike, Nike Found did a great job by using the consumer to document it’s facets. You will come across all kind styling inspiration from girls around the world wearing the usual workout gear in unique, fashionable ways.
The creator of Nike Found is Amanda Needham an international stylist, uses the Tumblr to showcase Nike’s evolving and diverse culture.
In addition Nike showcases the pictures on Facebook and its website where is let you shop your favourite items.
For me Nike Found is a great move from Nike utilizing tumblr to connect with their fans all over the world and showing one more time that succesful brands are more then just a brand they are a lifestyle.
Simple and smart. Leo Burnett Iberia turned Twitter into a giant puzzle in this recent promotion for Jeep. The agency created more than 371 Twitter profiles in order to include all the puzzles and their pieces. There are 10 main Twitter profiles and each follows 36 profiles. Brilliant idea low coast and huge impact.
Players must first follow JeepPuzzle. From there, users will have to follow of 371 different profiles to unscramble scenic images of landscapes that only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design by Tweet it with the hashtag #jeeppuzzl.
To make your Facebook Profile more interesting you now have the chance to turn your profile pic into a video. With the new Facebook app FlipYourProfile you are allowed to replace your profile photo with a video. The app was built by Cisco and DDB Singapore as a way of promoting the former’s line of Flip video cameras. The hitch is that only those who have the plugin installed will be able to see your video, otherwise they’ll just see your regular Facebook profile photo. Also an ad saying, “Amazing! You can post videos on your Facebook profile. Get the app to view my profile vid,” will be automatically posted to your wall. I’m exited how this app will be adopted especially by companies and brands. It gives quit a lot new possibilities to for the appearance and new campaigns.
If you want to try it, here are the steps you have to follow:
Go to facebook.com/FlipSG and download the browser plugin for Chrome, Safari, Firefox or IE.
Restart your browser.
Connect your profile with the app.
Shoot and send video by e-mailing a video from your Flip Video cam to me@flipyourprofile.com, or by using the Profile Maker to shoot a video using your webcam or to upload an existing video (less than 10MB, .flv, .mp4, h.264 only).*
*Note: If you’re using, for example, your iPhone to shoot video, you’ll need to use a free file converter like Get Miro to convert your .mov file to one of the compatible formats. You should also shoot your video in horizontal mode; otherwise, it will appear sideways on your profile.
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