After McDonald’s redesigned the interiors and exteriors of most restaurants in germany to reposition itself as a bastion of environmental friendliness it’s now planning a big redesign of its restaurants worldwide.
McDonalds, Köln – Germany
The global renovation and rebuilding project is expected to boost sales, traffic and brand perception. McDonald’s plans to open 1,300 restaurants and remodel 2,400 restaurants. By the end of 2012, the chain will have completed interior renovations on about half of its 33,000 restaurants worldwide.
In the US, a single yellow arch outside is being replaced the bright red, double mansard roofs of the chain restaurants. The new McDonald’s restaurants will look more rich and stylish and is intended to gain broader acceptance for top-tier items already on the menu, like smoothies and Angus burgers, and better compete with the fast-casual industry.
McDonald’s in Palmetto, Fla.
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