GAP bets on social engagement with their digital catalog

Branded content is one of the big consumer fashion marketing trends. It’s a cost effective, long-term online marketing strategy to connect with customers online. GAP and the agancy AKQA bet on social engagement by collaborating with fashion bloggers to develop the new digital GAP catalog.

The bloggers got to use key pieces from Gap to create their look. The catalog Styld.by showcases the a picture of the outfit, a short description and buttons to share it via Facebook, Twitter, Tumblr, StumbleUpon and Pinterest. The looks on Styld.by will be updated throughout the season, to ensure a permanent stream of inspiration for visitors.

McDonald’s remodeling its restaurants globally

After McDonald’s redesigned the interiors  and exteriors of most restaurants  in germany to reposition itself as a bastion of environmental friendliness it’s now planning a big redesign of its restaurants worldwide.

McDonalds, Köln – Germany

The global renovation and rebuilding project is expected to boost sales, traffic and brand perception. McDonald’s plans to open 1,300 restaurants and remodel 2,400 restaurants. By the end of 2012, the chain will have completed interior renovations on about half of its 33,000 restaurants worldwide.

In the US, a single yellow arch outside is being replaced the bright red, double mansard roofs of the chain restaurants. The new McDonald’s restaurants will look more rich and stylish and is intended to gain broader acceptance for top-tier items already on the menu, like smoothies and Angus burgers, and better compete with the fast-casual industry.

McDonald’s in Palmetto, Fla.

German National Team Soccer-Barbie

For the upcoming Woman Soccer Worldcup 2011 Mattel comes up with a woman soccer Barbie. Barbie will present the german woman soccer national coach Silvia Neid and the long time national player of the german team Birgit Prinz as Barbie. Mattel will present the new Barbies at the toy convention in Nürnberg( Germany). The Barbie is more of a PR idea than a toy since it belongs to the the collectors items Barbie produced under the motto „One of a Kind”.

Diet Pepsi presents the new Skinny Can

Diet Pepsi presents new “taller, sassier new Skinny Can” at New York’s Fall 2011 Mercedes-Benz Fashion Week. Pepsi says is a “celebration of beautiful, confident women.” With a slimmer silhouette Pepsi will address the conscious fashionista. I wonder if this skinny can be the new must have accessory this Spring?

Pepsi gives you the chance to like it 😉 http://www.facebook.com/dietpepsi