Adidas is getting fast 2012

Adidas is still “All In” and starts is new campaign for their men’s training SS12 collection by gathering top athletes togehter training for success. It’s about get faster, stronger and better . Leo Messi, David Beckham, David Villa, Derrick Rose, Dwight Howard, Kaka, Nani, and Andy Murray will showcase the  latest training-specific footwear and apparel from adidas.

Aside from their their apparel adidas uses the campaign to promote their miCoach products. The idea of miCoach is to help athletes reach their training goals. The system offers a range of tools included heart rate monitors, speed and distance sensors, mobile applicationsas well as training plans and guidance for various sport disciplines.

Following the worldwide upcoming trend of cross-fit training the campaign sets its focus on the boxing inspired training . The concept is based on the story of two people, athlete and trainer, coming together to push each other to new limits.

In the first spot Football star David Villa collaborates with boxer Alexis Vastine to create a work-out.

McDonald’s remodeling its restaurants globally

After McDonald’s redesigned the interiors  and exteriors of most restaurants  in germany to reposition itself as a bastion of environmental friendliness it’s now planning a big redesign of its restaurants worldwide.

McDonalds, Köln – Germany

The global renovation and rebuilding project is expected to boost sales, traffic and brand perception. McDonald’s plans to open 1,300 restaurants and remodel 2,400 restaurants. By the end of 2012, the chain will have completed interior renovations on about half of its 33,000 restaurants worldwide.

In the US, a single yellow arch outside is being replaced the bright red, double mansard roofs of the chain restaurants. The new McDonald’s restaurants will look more rich and stylish and is intended to gain broader acceptance for top-tier items already on the menu, like smoothies and Angus burgers, and better compete with the fast-casual industry.

McDonald’s in Palmetto, Fla.

“Porn is moving to .XXX” Advertising Campaign by M&C Saatchi

You may have heard that porn sites now can use the ending .xxx for their URL. And  I was told  many porn sites actually are moving their sites to a new address…

Advertising agency M&C Saatchi has now produced a playful and fun print advertising campaign for the new domains, entitled ‘Porn is moving to .XXX’.

Agency – M&C Saatchi
Art Director – Dan McCormack
Copy Writer – Luke Boggins
Photographer – Sean de Sparengo

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Stihl Box: The gardener

Commercial by Ad Agency: Publicis Conseil, France

Sofia Vergara & David Beckham for Diet Pepsi

Earlier this year Sofia Vergara showed up in a Pepsi print ad for the brands Diet Pepsi Skinny Can, which people hated on for making her unrecognizable.

After the initial ad Pepsi, in which her curvaceousness was no where to be found, the brand decided, to share Vergara’s good with the audience.  The new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family‘s Sofia Vergara and soccer star David Beckham.

Nike “Free Yourself”

After the new global “Adidas is all” campaign started this week, NIKE has announced its global rollout of the “Free Yourself” campaign in 32 countries, inspiring athletes of all levels, sports and ages to get fit.  The campaign by  Wieden Kennedy starts with the spot entitled “Nike Better World”. The whole ad is in itself comprised of 100% recycled ads which fall inline with NikeBetterWorld’s commitment to making an impact in society around the world.

“This campaign is about celebrating athletes of all ages in different sports and activities challenging each other to train harder and push their physical limits,” said Davide Grasso, Vice President of Global Brand Marketing for Nike. “Now is the perfect time to put a spotlight on our successful Nike Free product, helping inspire consumers to get stronger and faster by working out.” The also include  print. online and POS actions.

 

In Germany Nike starts with the 30sec NIKE Throwdown spot and  is going to concentrate more on their female target group. The commercial targets young urban woman and will air in channels like Vox, Pro Sieben, Viva and RTL. The band “Apollo Sunshine” provides the  song „Today is the Day” for the spot. Nike will use the campaign to diversify the „Free”-Technology out of there running category  into other sport categories.

 

 

Smart water presents “Jennnifer Aniston’s sex tape.”

The Advertising Agency Zambezi, Los Angeles, USA makes Jennifer Aniston viral. She stars in a new spot for Smart Water that employs all the tropes of viral videos – puppies, dancing babies, a double rainbow and for good measure, Aniston kicking a man in the crotch “Sorry, apparently that’s worth about 100,000 hits,” she tells her victim.

To light up the search Aniston and her team of “Internet boys” decide to call the video “Jen Aniston’s sex tape.”

Adidas largest ever marketing campaign “all in”

Adidas and Sid Lee drop a new massive campaign titled “adidas is all in.” Its’s adidas largest ever marketing campaign and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together.

The campaign kicks off with the video which features a number of Adidas personalities from across sports and culture, including Katy Perry, Derrick Rose, David Beckham and Lionel Messi, B.o.B. and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly. The spot  features the new Justice “Civilization” track set to hit iTunes on April 4 as part of the group’s new album. The campaign’s premise resides over this simple yet bold statement: “Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.”

Directed by Romain Gavras, the campaign is built around a 30- and 60-second version of the commercial for TV and Cinema as well as an extended 2-minute version for Online. Fans can continue the conversation with adidas online through social platforms such as Facebook, where adidas serves up daily content from new product releases to competitions for Katy Perry tickets. Viewers can also submit their own “game face” photo for a chance to appear in an Adidas spot to air during the MTV Movie Awards.

Adidas already engages in excess of 10 million fans of the brand on a regular basis across these platforms. In addition, the creative will come to life in a complete through-the-line offering, including mobile, retail, activation events and print.

Print Ad for Adult movies.

Print Ad by Ad Agency: Cossette West, Vancouver, Canada

IKEA: Organize your desktop get some desktop furniture

IKEA and Laboratory Ideas, Budapest, Hungary created a useful, design-conscious and cost-effective way – true to IKEA’s values – to organize and store our stuff even in our second home, the computer. You can download the IKEA e-Folder set, which consists of a background picture with an EXPEDIT storage unit and an icon set made of IKEA’s very own organizers. The e-Folder set can be already downloaded from three countries’ IKEA websites (Czech Republic, Slovakia and Hungary).

Interested ?

http://www.ikea.com/ms/hu_HU/campaigns/IKEA_desktop_folders.html