Adidas is still “All In” and starts is new campaign for their men’s training SS12 collection by gathering top athletes togehter training for success. It’s about get faster, stronger and better . Leo Messi, David Beckham, David Villa, Derrick Rose, Dwight Howard, Kaka, Nani, and Andy Murray will showcase the latest training-specific footwear and apparel from adidas.
Aside from their their apparel adidas uses the campaign to promote their miCoach products. The idea of miCoach is to help athletes reach their training goals. The system offers a range of tools included heart rate monitors, speed and distance sensors, mobile applicationsas well as training plans and guidance for various sport disciplines.
Following the worldwide upcoming trend of cross-fit training the campaign sets its focus on the boxing inspired training . The concept is based on the story of two people, athlete and trainer, coming together to push each other to new limits.
In the first spot Football star David Villa collaborates with boxer Alexis Vastine to create a work-out.
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